Regardless of where you stand on his policies, you have to be impressed with President Obama’s unprecedented use of social media to connect with constituents thus far. Because the one thing you absolutely cannot say about this President is that he is not connected. No, he Twitters. His weekly address, once reserved for radio, is now seen through YouTube as well.

But he didn’t stop there.

To educate the populace about what is and isn’t in his budget, he’s essentially set up microsites such as Recovery.gov to be more transparent. His staff is sending out e-mails weekly to everyone who connected to Obama’s campaign originally in an effort to mobilize sentiment in their favor (even identifying each congressman on the local level that needs to be communicated with to express support for the plan). His appearances on Jay Leno and 60 Minutes count too, by the way — those aren’t just for entertainment purposes.

By the way, did you notice that many of these tactics are the exact ones that were also used during the campaign? It’s no coincidence.

In other words, this is not your grandfather’s President who gives weekly radio addresses and then crawls back to the Oval Office. Purely on the basis of branded communication, President Obama is obeying one of the most important rules of branding that so many marketers forget — consistency of communication and diversity of communication methods.

Let’s remember one thing: He very easily could’ve let that branded communication subside when he was elected. Coasted. Lit up a cigar. Kicked his feet back on the desk and said, “Well, we did it. We can cool off on some of those tactics now. Take ‘em down off the board, folks. Mission accomplished. (side note: I wonder, will any President be uttering those last two words in the next 50 years?)”

But to his credit, he didn’t. And just think how much harder it would have been for him to mobilize people in his favor if, say, he had put the brakes on some of these forms of reaching out to people. Let’s say he didn’t Twitter. Or upload videos as much. And then decided a couple years from now to pick that back up again. How much harder would it be for him? Perhaps infinitely harder. Admittedly, right now we might be in the “honeymoon” phase and I’m not suggesting that all sides agree with the President’s plans because obviously they don’t.

But in connecting with the populace on a constant basis while the approval rating is high, Brand Obama has deftly erased many questions about transparency of policy, accessibility and openness to ideas.

Now if he can just fix that pesky economy he’ll really be rolling.

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