Very interesting post by Max Kalehoff that’s worth sharing in regard to how influential your culture and leadership can lead to impassioned people who aren’t even affiliated with your company spreading the good word (hopefully) about you through social media. By the way, in case you think the examples here only work because the companies cited are large, Jason Falls of Social Media Explorer cites smaller examples such as Martell Home Builders and Tinku Galleries — Google those too when you get a chance.

http://www.attentionmax.com/blog/2009/10/figuring_out_social_media_the_answer_is_not_advertising.php

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