About 136 bucks. That’s what the average Facebook Fan is worth, according to a new report published by social media measurement firm Syncapse. You can find greater details on the methodology behind the study here: http://gigaom.com/2010/06/11/how-much-is-a-facebook-fan-really-worth/

We could probably guess that Facebook Fans spend more money on brands they are fans of, more likely to continue use of a brand and more likely to recommend that brand to others. And while the figure may or may not apply that well to your particular situation (your average Fan may spend even more on your product or service, not lower), the point is that there is often some spending power that is very real behind people who express their love for you, and it’s not confined to merely a “Like” button.

It becomes important to note this when we’re still hearing people question the value of social media — “Yeah, OK. So they’re a Fan. But what does that really mean?” It means that the power of Word-of-Mouth doesn’t merely come from the traditional places it used to and hopefully more studies and surveys such as the one just completed can continue to show that social media is here to stay as a very real initiative. Because if the value truly is anywhere near the ballpark of $136 per Fan, the value of a company engaging in social media and building a presence in places they never had before becomes that much more of an intelligent marketing decision.

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